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|a 659.1082/09496
|2 23
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|a UAMI
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|a Ibroscheva, Elza,
|d 1974-
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|a Advertising, sex, and post-socialism :
|b women, media, and femininity in the Balkans /
|c Elza Ibroscheva.
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|a Lanham :
|b Lexington Books,
|c [2013]
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300 |
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|a 1 online resource (xxvi, 175 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references (pages 161-170) and index.
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|a Introduction -- Sex? please, we are socialist. the ideology of femininity and sex during socialism -- Advertising and the socialist economy -- Liberating women : the role of media in defining femininity in the post-socialist transition -- Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria -- Sex and politics : consuming women's bodies -- Conclusion.
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|a Description based on print version record and CIP data provided by publisher; resource not viewed.
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|a The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.
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546 |
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|a English.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Sex in advertising
|z Balkan Peninsula.
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650 |
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|a Socialism
|z Balkan Peninsula.
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|a Post-communism
|z Balkan Peninsula.
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650 |
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|a Sex in advertising.
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|a Sexualité dans la publicité.
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650 |
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6 |
|a Postcommunisme
|z Balkans.
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650 |
|
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|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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650 |
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7 |
|a Post-communism
|2 fast
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|a Sex in advertising
|2 fast
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|a Socialism
|2 fast
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|a Balkan Peninsula
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJhRJcwDhTXyG8xgjt9JjC
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655 |
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|a dissertations.
|2 aat
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|a Academic theses
|2 fast
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|a Academic theses.
|2 lcgft
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|a Thèses et écrits académiques.
|2 rvmgf
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|i has work:
|a Advertising, sex, and post-socialism (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGvyjHCHYHBhyfHBD7CtgC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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776 |
0 |
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|i Print version:
|t Advertising, sex, and post-socialism
|d Lanham : Lexington Books, [2013]
|z 9780739172667 (cloth : alk. paper)
|w (DLC) 2013010615
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1352217
|z Texto completo
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938 |
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