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Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ibroscheva, Elza, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2013]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Ibroscheva, Elza,  |d 1974- 
245 1 0 |a Advertising, sex, and post-socialism :  |b women, media, and femininity in the Balkans /  |c Elza Ibroscheva. 
264 1 |a Lanham :  |b Lexington Books,  |c [2013] 
300 |a 1 online resource (xxvi, 175 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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504 |a Includes bibliographical references (pages 161-170) and index. 
505 0 |a Introduction -- Sex? please, we are socialist. the ideology of femininity and sex during socialism -- Advertising and the socialist economy -- Liberating women : the role of media in defining femininity in the post-socialist transition -- Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria -- Sex and politics : consuming women's bodies -- Conclusion. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
520 |a The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. 
546 |a English. 
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590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Sex in advertising  |z Balkan Peninsula. 
650 0 |a Socialism  |z Balkan Peninsula. 
650 0 |a Post-communism  |z Balkan Peninsula. 
650 0 |a Sex in advertising. 
650 6 |a Sexualité dans la publicité. 
650 6 |a Postcommunisme  |z Balkans. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Post-communism  |2 fast 
650 7 |a Sex in advertising  |2 fast 
650 7 |a Socialism  |2 fast 
651 7 |a Balkan Peninsula  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJhRJcwDhTXyG8xgjt9JjC 
655 7 |a dissertations.  |2 aat 
655 7 |a Academic theses  |2 fast 
655 7 |a Academic theses.  |2 lcgft 
655 7 |a Thèses et écrits académiques.  |2 rvmgf 
758 |i has work:  |a Advertising, sex, and post-socialism (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGvyjHCHYHBhyfHBD7CtgC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
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