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Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /
The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Lexington Books,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. |
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| Descripción Física: | 1 online resource (xxvi, 175 pages) |
| Bibliografía: | Includes bibliographical references (pages 161-170) and index. |
| ISBN: | 9780739172674 0739172670 1498557163 9781498557160 9781299797659 1299797652 |