Repairing the athlete's image : studies in sports image restoration /

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"Repairing the Athlete's Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, present case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Blaney, Joseph R., Lippert, Lance R., Smith, J. Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Lexington Books, ©2013.
Temas:
Sports > Public relations.
Sports > Public opinion.
Sports in popular culture.
Sports > Relations publiques.
Sports > Opinion publique.
Sports dans la culture populaire.
BUSINESS & ECONOMICS > Advertising & Promotion.
Sports in popular culture
Sports > Public opinion
Sports > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Drugs
  • 2. Marital infidelity and sexual misconduct
  • 3. Social deviance and integrity
  • 4. On-field actions
  • 5. The organizational turn
  • 6. Research in brief.

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