It's Not Just PR : Public Relations in Society.

Detalles Bibliográficos
Autor principal: Coombs, W. Timothy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiley, 2013.
Temas:
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • It's Not Just PR Public Relations in Society
  • Copyright
  • Contents
  • Acknowledgments
  • Introduction to the Second Edition
  • 1 Does Society Need Public Relations?
  • Media Use and the Term "PR"
  • Criticisms of Public Relations
  • Popular press attacks on public relations
  • Common themes in critiques of public relations
  • Popular Press Books Describing the Importance of Public Relations
  • Positioning Public Relations
  • Social Media Revolution or Evolution?
  • Public Relations and the Marketplace of Ideas
  • Public Relations Literacy
  • Re-focusing Public Relations
  • Conclusion
  • 2 Ethical Implications of Public Relations
  • What Is Public Communication?
  • Ethical Responsibilities of PR as a Form of Public Communication
  • Ethical Perspectives
  • Professional Associations and Ethics
  • The Boundary spanning Role of the PR Professional
  • Tensions for PR Practitioners
  • Power Relationships
  • The Power of PR Professionals in the Corporation
  • A Postmodern Perspective on PR
  • Conclusion
  • 3 Who Practices Public Relations?
  • Corporate-centric Histories of Public Relations
  • Antagonistic Views of Corporations and Activists
  • Power and Marginalization
  • First Reform Era: Abolitionism and Temperance
  • Public relations aspect
  • Second Reform Era: The Muckrakers
  • Public relations aspect
  • Saul Alinsky: Activism in the 1960s
  • Public relations aspect
  • Birth of Issues Management
  • Public relations aspect
  • Internet Activism: Going Digital
  • Pre-social-media Internet activism
  • Post-social media Internet activism
  • Public relations aspect
  • Labor Unions and Public Relations
  • Public relations aspect
  • Conclusion
  • 4 Public Relations Influences Society
  • Issues Management: A Framework of Effects on Public Policy
  • EPA bans Alar under pressure
  • AMA's objection to national health insurance
  • Local battles: retailing and healthcare
  • Shaping Public Behavior
  • Keep America Beautiful
  • Let's Move
  • Zombie Apocalypse
  • RED Campaign
  • Initiative Neue Soziale Marktwirtschaft (INSM)
  • Private Politics
  • Nestlé and Greenpeace
  • Starbucks and UK taxes
  • Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm
  • Conclusion
  • 5 Shifting the View of Public Relations
  • Reconsidering the Positioning of Public Relations: A Societal Focus
  • Revisiting the Definition of Public Relations
  • Conflict: Exercise and resistance of power through public relations
  • Detox campaign: exercising influence through public relations
  • The UN places human rights on the corporate agenda
  • Where We Have Been
  • References
  • Index

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