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EBOOKCENTRAL_ocn855905994 |
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OCoLC |
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20240329122006.0 |
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m o d |
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130816s2013 xx o 000 0 eng d |
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|a IDEBK
|b eng
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|c IDEBK
|d OCLCQ
|d DEBBG
|d OCLCQ
|d EBLCP
|d OCLCQ
|d OCLCL
|d OCLCQ
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|a 1299738176
|q (ebk)
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| 020 |
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|a 9781299738171
|q (ebk)
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|a DEBBG
|b BV041904712
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|a (OCoLC)855905994
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|a 505068
|b MIL
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0 |
4 |
|a 659.2
|2 23
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|a UAMI
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| 100 |
1 |
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|a Coombs, W. Timothy.
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| 245 |
1 |
0 |
|a It's Not Just PR :
|b Public Relations in Society.
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| 260 |
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|b Wiley,
|c 2013.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a Intro -- It's Not Just PR Public Relations in Society -- Copyright -- Contents -- Acknowledgments -- Introduction to the Second Edition -- 1 Does Society Need Public Relations? -- Media Use and the Term "PR" -- Criticisms of Public Relations -- Popular press attacks on public relations -- Common themes in critiques of public relations -- Popular Press Books Describing the Importance of Public Relations -- Positioning Public Relations -- Social Media Revolution or Evolution? -- Public Relations and the Marketplace of Ideas -- Public Relations Literacy -- Re-focusing Public Relations
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| 505 |
8 |
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|a Conclusion -- 2 Ethical Implications of Public Relations -- What Is Public Communication? -- Ethical Responsibilities of PR as a Form of Public Communication -- Ethical Perspectives -- Professional Associations and Ethics -- The Boundary spanning Role of the PR Professional -- Tensions for PR Practitioners -- Power Relationships -- The Power of PR Professionals in the Corporation -- A Postmodern Perspective on PR -- Conclusion -- 3 Who Practices Public Relations? -- Corporate-centric Histories of Public Relations -- Antagonistic Views of Corporations and Activists -- Power and Marginalization
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| 505 |
8 |
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|a First Reform Era: Abolitionism and Temperance -- Public relations aspect -- Second Reform Era: The Muckrakers -- Public relations aspect -- Saul Alinsky: Activism in the 1960s -- Public relations aspect -- Birth of Issues Management -- Public relations aspect -- Internet Activism: Going Digital -- Pre-social-media Internet activism -- Post-social media Internet activism -- Public relations aspect -- Labor Unions and Public Relations -- Public relations aspect -- Conclusion -- 4 Public Relations Influences Society -- Issues Management: A Framework of Effects on Public Policy
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| 505 |
8 |
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|a EPA bans Alar under pressure -- AMA's objection to national health insurance -- Local battles: retailing and healthcare -- Shaping Public Behavior -- Keep America Beautiful -- Let's Move -- Zombie Apocalypse -- RED Campaign -- Initiative Neue Soziale Marktwirtschaft (INSM) -- Private Politics -- Nestlé and Greenpeace -- Starbucks and UK taxes -- Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm -- Conclusion -- 5 Shifting the View of Public Relations -- Reconsidering the Positioning of Public Relations: A Societal Focus
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| 505 |
8 |
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|a Revisiting the Definition of Public Relations -- Conflict: Exercise and resistance of power through public relations -- Detox campaign: exercising influence through public relations -- The UN places human rights on the corporate agenda -- Where We Have Been -- References -- Index
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 655 |
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0 |
|a Electronic books.
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| 758 |
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|i has work:
|a It's not just PR (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH7f4Pwt9YYmxgH48ttTxP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|z 9781299738171
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7103804
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL7103804
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| 938 |
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis26005783
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| 994 |
|
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|a 92
|b IZTAP
|
