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Social media in strategic management /
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald,
©2013.
|
| Edición: | 1st ed. |
| Colección: | Advanced series in management ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk
- Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby
- Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey
- Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman
- Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta [and others]
- You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou
- Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore
- Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung
- Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili
- Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt
- Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo
- Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus
- Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura
- Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao.