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|a Berger, Arthur Asa,
|d 1933-
|1 https://id.oclc.org/worldcat/entity/E39PBJqbjcj9GHJY93rctQdRKd
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245 |
1 |
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|a 50 ways to understand communication :
|b a guided tour of key ideas and theorists in communication, media, and culture /
|c Arthur Asa Berger with illustrations by the author.
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|a Fifty ways to understand communication
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|a Lanham :
|b Rowman & Littlefield Publishers,
|c 2006.
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|a 1 online resource (199 pages)
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|a Title Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ... ; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech.
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|a 17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think.
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|a 38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author.
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|a In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we.
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|a Print version record.
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|a Includes bibliographical references (pages 163-172) and index.
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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533 |
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
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1 |
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|a digitized
|c 2010
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
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546 |
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|a English.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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|a Communication.
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|a Communication
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|a Mésinformation.
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|a PSYCHOLOGY
|x Social Psychology.
|2 bisacsh
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|a Communication
|2 fast
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|a Communicatie.
|2 gtt
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|i has work:
|a 50 ways to understand communication (Text)
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|i Print version:
|a Berger, Arthur Asa.
|t 50 Ways to Understand Communication.
|d Lanham : Rowman & Littlefield Publishers, 2006
|z 9780742541085
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