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Greek whisky : the localization of a global commodity /
"In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in ord...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Berghahn Books,
2013.
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| Colección: | Food, nutrition, and culture ;
v. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality."--Publisher's website. |
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| Descripción Física: | 1 online resource (xvii, 228 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 214-223) and index. |
| ISBN: | 9780857458780 0857458787 9781299777859 1299777856 |