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|a Surdam, David G.
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|a Run to Glory and Profits :
|b the Economic Rise of the NFL during the 1950s.
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|a Lincoln :
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|a Cover; Title Page; Copyright Page; Contents; List of Tables; Acknowledgments; Introduction; 1. The Usurpers: The AAFC Challenge; 2. Prosperity and Its Drawbacks; 3. Measures of the NFL's Popularity; 4. Profits and Losses; 5. The Perils and Triumphs of NFL Ownership; 6. Antitrust Adventures; 7. Competitive Balance and Its Sources; 8. The Player Draft; 9. Gate Sharing; 10. Gilded Peonage; 11. Television; 12. Innovation; 13. Integration; Conclusion: The NFL's Rise to Prominence; Appendix of Tables; Notes; Bibliography; Index.
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|a The National Football League has long reigned as America's favorite professional sports league. In its early days, however, it was anything but a dominant sports industry, barely surviving World War II. Its rise began after the war, and the 1950s was a pivotal decade for the league. Run to Glory and Profits tells the economic story of how in one decade the NFL transformed from having a modest following in the Northeast to surpassing baseball as this country's most popular sport. To break from the margins of the sports landscape, pro football brought innovation, action, ski.
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|i Print version:
|a Surdam, David George.
|t Run to Glory and Profits : The Economic Rise of the NFL during the 1950s.
|d Lincoln : UNP - Nebraska, ©2013
|z 9780803246966
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