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Company Success among German Internet Start-ups.
Hauptbeschreibung There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Company Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies.
- 1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing, especially social media; 2.3 Methodology; 2.3.1 Research Design.
- 2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample.
- 3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography.