Selling the Business Location.

Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mohr, Christiane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2013.
Temas:
Marketing > Handbooks, manuals, etc.
Public relations > Handbooks, manuals, etc.
Small business > Management.
Marketing > Guides, manuels, etc.
Relations publiques > Guides, manuels, etc.
Petites et moyennes entreprises > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Public relations
Small business > Management
Handbooks and manuals
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as.
Descripción Física:1 online resource (79 pages)
ISBN:9783954895502
3954895501

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