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Television and Social Behavior : Beyond Violence and Children /
This book, published originally in 1980, addressed the needs for a profile of televised violence which considered the advantages and disadvantages of various measures and for a furthering of research directions beyond the then-popular emphasis on children. The Committee on Television and Social Beha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
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| Colección: | Routledge Library Editions: Television.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Television and Social Behavior; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; 1. Beyond Violence and Children; Entertainment and Television; Televised Portrayal of Ethnicity; Television as an Industry; Children; Conceptual and Methodological Problems; 2. An Ecological, Cultural, and Scripting View of Television and Social Behavior; An Ecological View; Cultural Approaches; Script Models; 3 On the Nature of Mass Media Effects; Types of Mass Media Effects; Complexity of Evidence Required; Complexity of Media Stimuli.
- Varying Strategies of InferencePeculiar History and Current Structure of the Field; Media Effects Research and Public Policy; 4 The Audience for Television-and in Television Research; Introduction; The Audience-and Audience Research; Viewer Involvement: Research and Policy Implications; The Suppliers of Television and the Audience; The Larger Society and the Television Audience; The Television Researchers and the Audience; 5 An Organizational Perspective on Television (Aided and Abetted by Models from Economics, Marketing, and the Humanities).
- Economic and Organizational Aspects of the Television IndustryTelevision Viewing: A New Typology; Television as a Consumer Good; Market Research Findings and Issues for Social Scientists; Social Science Research on Television and Mass Communication; 6 After the Surgeon General's Report: Another Look Backward; The Terms of Debate; Premises and Parties in the Debate; Television Content and Television Research; Television and Film; ""Measuring"" Violence; Questioning the Evidence; Network-Sponsored Research; The Public Relations of TV Violence; Does He Who Pays the Piper Call the Tune?
- From Violence to Sex, or WorseTwo Concluding Notes; 7 Social Influence and Television; The Annan Committee; A Conceptual Model of the Interdependence of Broadcasting and Society; Social Science and Television; Needed Research; 8 The Influence of Television on Personal Decision-Making; Potential Power of Television; Availability of Images and Personal Scripts; Cumulative Effects of Exposure to Recurrent Themes; Acquisition of Personal Scripts; Effects of Content Themes Bearing on Decision-Making Procedures; 9 When I Was a Child I Thought as a Child; What, Really, Are Those Things in the Box?
- How Come Those Programs Are There?What's the Story About Anyway?; What Does It Mean That Things Are So Much the Same on Television?; What Do the Pictures Mean?; What Do I Think About How People Behave?; The End?; 10 Television and Afro-Americans: Past Legacy and Present Portrayals; Television as a Medium and a Mediator in Society; Psychosocial Legacy from the Past; Television and Its Portrayals of Blacks; Implications for Research; Conclusions: Shall the Legacy Survive?; 11 Social Trace Contaminants: Subtle Indicator of Racism in TV; How a Black Watches Television; Advertising Behavior.