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Marketing for Cultural Organizations : New Strategies for Attracting Audiences - third edition.
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consume...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 9781136239533 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Kolb, Bonita M. | |
| 245 | 1 | 0 | |a Marketing for Cultural Organizations : |b New Strategies for Attracting Audiences - third edition. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (201 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Marketing for Cultural Organizations; Title Page; Copyright Page; Table of Contents; Preface; 1 Cultural Marketing Challenges; 2 From High Art to Popular Culture; 3 The New Culture Participant; 4 Marketing and the Environment; 5 Consumer Motivation and the Purchase Process; 6 Consumer Segmentation; 7 Researching the Consumer; 8 The Product and the Venue; 9 Pricing and Funding as Revenue Sources; 10 Promotion of the Marketing Message; Marketing Worksheets; Index. | |
| 520 | |a Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaini. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Performing arts |x Marketing. | |
| 650 | 0 | |a Museums |x Marketing. | |
| 650 | 4 | |a Marketing. | |
| 650 | 4 | |a Museums |x Marketing. | |
| 650 | 4 | |a Performing arts |x Marketing. | |
| 650 | 7 | |a Museums |x Marketing |2 fast | |
| 650 | 7 | |a Performing arts |x Marketing |2 fast | |
| 758 | |i has work: |a Marketing for cultural organisations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxQjwmVWQdxf4jHCYMMRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kolb, Bonita M. |t Marketing for Cultural Organizations : New Strategies for Attracting Audiences - third edition. |d Hoboken : Taylor and Francis, ©2013 |z 9780415626958 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1319019 |z Texto completo |
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