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Strategic Public Relations Leadership.
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_ocn854976345 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130803s2013 xx o 000 0 eng d | ||
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| 019 | |a 857438384 | ||
| 020 | |a 9781135946661 | ||
| 020 | |a 1135946663 | ||
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| 035 | |a (OCoLC)854976345 |z (OCoLC)857438384 | ||
| 050 | 4 | |a HD59 .G687 2013 | |
| 082 | 0 | 4 | |a 659.2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Gregory, Anne. | |
| 245 | 1 | 0 | |a Strategic Public Relations Leadership. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (177 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Acknowledgements; 1. Introduction; Aims, aspirations and approach; The shape of the book; Notes; Part I:The strategic contribution of public relations; 2.A public relations view of the organisation; What an organisation is; A management perspective; A stakeholder perspective; A public relations perspective; The strategy contribution; The stakeholder contribution; Summary; Notes; 3. Leadership andpublic relations; Introduction; Where do we start with leadership?; Diving deeper. | |
| 505 | 8 | |a Public relations and leadership come togetherMind the gap: the need for more research; Summary; Notes; 4. Supporting thechief executive; Introduction; Stakeholder expectations and governance; Accountability amplified by turbulence and scrutiny; The changing organisational climate; The need for trusted advisers; Joined in adversity: the CEO and public relations leader; Situational sensitivity; Summary; Notes; 5.A new model of strategic public relations; Introduction; Roles in general; The four-by-four model; The contribution of public relations at four strategic levels; Societal level. | |
| 505 | 8 | |a Corporate levelValue-chain level; Functional level; The four attributes: DNA strands; An excellent understanding of the brand; Leadership; Public relations as a core organisational competence; Excellence in planning, managing and evaluating public relations; Summary: the four principal roles; Notes; Part II: The preoccupations of public relations leader; 6. Contextualintelligence; Introduction; What is contextual intelligence?; Having the right strategic mindset; Tackling big-picture challenges; A case study; Focusing on your value chain and generating actionable insight; Summary; Notes. | |
| 505 | 8 | |a 7. Valuing ValuesIntroduction; Values and the organisation; Defining values; Why values are important; Developing values; Making values real; Implications for public relations leaders; Summary; Notes; 8. The Business of Ethics; Introduction; Defining ethics; Three ethical frameworks; Consequentialism; Non-consequentialism; Virtue ethics; Ethics and leadership; Ethics in the organisation; Summary; Notes; 9. Enacting the role; Introduction; The roles people play; The knowledge and skills set of senior communicators; The behaviours of public relations leaders; Summary; Notes. | |
| 505 | 8 | |a Part III: The responsibilities of public relations leaders10. The planner; Introduction; The context of planning; The contribution of planning at various levels in the organisation; Strategic planning models and templates; Problem areas in planning; Summary; Notes; 11. The catalyst; Introduction; The need for a catalyst; Implications; Grit in the oyster; Areas of influence; Summary; Notes; 12. The expert technician; Introduction; Technician is not a dirty word; What is an expert?; From novice to media relations expert; Making sense of the media environment. | |
| 500 | |a Developing and maintaining expertise. | ||
| 520 | |a Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. T. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |x Management. | |
| 650 | 4 | |a Leadership. | |
| 650 | 4 | |a Management. | |
| 650 | 4 | |a Public relations |x Management. | |
| 650 | 6 | |a Relations publiques |x Gestion. | |
| 650 | 7 | |a Public relations |x Management |2 fast | |
| 700 | 1 | |a Willis, Paul. | |
| 758 | |i has work: |a Strategic public relations leadership (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyMHRTBq73H3Mjjb4dD9C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gregory, Anne. |t Strategic Public Relations Leadership. |d Hoboken : Taylor and Francis, ©2013 |z 9780415667944 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1318999 |z Texto completo |
| 938 | |a 123Library |b 123L |n 103558 | ||
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| 938 | |a EBL - Ebook Library |b EBLB |n EBL1318999 | ||
| 994 | |a 92 |b IZTAP | ||