Marketing and the common good : essays from Notre Dame on societal impact /

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Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Murphy, Patrick E., 1948-, Sherry, John F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge, 2013.
Temas:
Marketing > Moral and ethical aspects.
Social marketing.
Marketing > Aspect moral.
Marketing social.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Marketing > Moral and ethical aspects
Social marketing
Social Marketing
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
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Marketing and the common good : essays from Notre Dame on societal impact /
Publicado 2014
Texto completo
Electrónico eBook
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