Marketing and the common good : essays from Notre Dame on societal impact /

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Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Murphy, Patrick E., 1948-, Sherry, John F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge, 2013.
Temas:
Marketing > Moral and ethical aspects.
Social marketing.
Marketing > Aspect moral.
Marketing social.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Marketing > Moral and ethical aspects
Social marketing
Social Marketing
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Descripción
Sumario:Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic are.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781134091072
1134091079
9780203366301
0203366301
9781299751842
1299751849

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