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Entrepreneurial Marketing : a Global Perspective.
This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Entrepreneurial Marketing: Global Perspectives; Copyright Page; Contents; List of Contributors; About the Editors; A Foreword: Qualitative Recollections; Part A: Perspectives of Entrepreneurial Marketing; 1. Entrepreneurship and Marketing Interface Research
- A Synopsis and Evaluation; 1.1. Introduction; 1.2. Differing Perspectives at the Interface; 1.3. Overview of Research Methodologies at the Interface; 1.4. Research Methods and Gathering Information at the Interface; 1.5. Pedagogy and Teaching at the Interface; 1.6. International Perspectives.
- 1.7. Illustration of Research at the Interface: 12 Years of JRME Publications1.8. Conclusion; References; 2. The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation, and Entrepreneurial Self-Efficacy; 2.1. Introduction; 2.2. Self-Efficacy and Entrepreneurship; 2.3. Experience: Entrepreneurial Outcomes and the Creation of Human and Social Capital; 2.4. Explanatory Style as the Moderator of Experience and Entrepreneurial Self-Efficacy; 2.5. Experience and Entrepreneurial Self-Efficacy; 2.6. Effectuation Logic; 2.7. Propositions; 2.8. Conclusion and Discussion.
- 7. Opportunity and the Entrepreneurial Marketer7.1. Introduction; 7.2. What Is an Opportunity?; 7.3. Sources and Types of Opportunities; 7.4. Are Opportunities Identified or Created?; 7.5. Core Properties of Opportunities: Temporality, Dynamism, and Emergence; 7.6. The Nature of Opportunity Emergence; 7.7. Facilitating Emergence; 7.8. The Creation of Opportunities; 7.9. Opportunity and Entrepreneurial Marketing; 7.10. Opportunity Assessment; 7.11. Conclusions and Implications; References; 8. Entrepreneurial Capital and Networks; 8.1. The Entrepreneurial Process.