Entrepreneurial Marketing : a Global Perspective.

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sethna, Zubina
Otros Autores: Jones, Rosalind, Harrigan, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2013.
Temas:
Marketing.
Marketing
marketing.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Entrepreneurial Marketing :  |b a Global Perspective. 
260 |a Bradford :  |b Emerald Group Publishing Limited,  |c 2013. 
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505 0 |a Front Cover; Entrepreneurial Marketing: Global Perspectives; Copyright Page; Contents; List of Contributors; About the Editors; A Foreword: Qualitative Recollections; Part A: Perspectives of Entrepreneurial Marketing; 1. Entrepreneurship and Marketing Interface Research -- A Synopsis and Evaluation; 1.1. Introduction; 1.2. Differing Perspectives at the Interface; 1.3. Overview of Research Methodologies at the Interface; 1.4. Research Methods and Gathering Information at the Interface; 1.5. Pedagogy and Teaching at the Interface; 1.6. International Perspectives. 
505 8 |a 1.7. Illustration of Research at the Interface: 12 Years of JRME Publications1.8. Conclusion; References; 2. The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation, and Entrepreneurial Self-Efficacy; 2.1. Introduction; 2.2. Self-Efficacy and Entrepreneurship; 2.3. Experience: Entrepreneurial Outcomes and the Creation of Human and Social Capital; 2.4. Explanatory Style as the Moderator of Experience and Entrepreneurial Self-Efficacy; 2.5. Experience and Entrepreneurial Self-Efficacy; 2.6. Effectuation Logic; 2.7. Propositions; 2.8. Conclusion and Discussion. 
504 |a References3. Contextual Marketing (CM) ; 3.1. Introduction; 3.2. Conceptual Antecedence; 3.3. Contextual Lexicography; 3.4. Extant Literature at the Interface; 3.5. Marketing in Context; 3.6. Language and Linguistic Content; 3.7. The Language of Marketing in Context; 3.8. Conclusion; References; 4. The Role of Marketing Rational and Natural Business Start-Ups; 4.1. The Narrow and the Broad View of Entrepreneurship; 4.2. Rational and Natural Entrepreneurial Start-Ups; 4.3. The Narrow and the Broad View of Marketing; 4.4. The Role of Marketing in Different Business Start-ups; 4.5. Conclusion. 
504 |a References5. Entrepreneurial Marketing Orientation in SMEs; 5.1. Introduction; 5.2. Strategic Orientations and SMEs; 5.3. The EMO Conceptual Model; 5.4. The EMICO Framework; 5.5. EMO Comparisons Between Silicon Valley, US, and Wales, UK; 5.6. Discussion and Conclusion; References; 6. Globalization of Markets: Implications for the Entrepreneurial Firm in the 21st Century; 6.1. Introduction; 6.2. The Driving Forces of Globalization; 6.3. Globalization Process; 6.4. Marketing and Strategy Implications for Entrepreneurship and Small Business; References. 
505 8 |a 7. Opportunity and the Entrepreneurial Marketer7.1. Introduction; 7.2. What Is an Opportunity?; 7.3. Sources and Types of Opportunities; 7.4. Are Opportunities Identified or Created?; 7.5. Core Properties of Opportunities: Temporality, Dynamism, and Emergence; 7.6. The Nature of Opportunity Emergence; 7.7. Facilitating Emergence; 7.8. The Creation of Opportunities; 7.9. Opportunity and Entrepreneurial Marketing; 7.10. Opportunity Assessment; 7.11. Conclusions and Implications; References; 8. Entrepreneurial Capital and Networks; 8.1. The Entrepreneurial Process. 
500 |a 8.2. Entrepreneurship in Context. 
520 |a This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective. 
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700 1 |a Jones, Rosalind. 
700 1 |a Harrigan, Paul. 
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