Z.E.R.O. : zero paid media as the new marketing model /

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing abo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jaffe, Joseph, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2013.
Temas:
Advertising.
Marketing > Technological innovations.
Internet marketing.
Digital media.
Marketing > Innovations.
Marketing sur Internet.
Médias numériques.
BUSINESS & ECONOMICS > Marketing > General.
Advertising
Digital media
Internet marketing
Marketing > Technological innovations
Acceso en línea:Texto completo
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Z.E.R.O. : zero paid media as the new marketing model /
por Jaffe, Joseph, 1970-
Publicado 2014
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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