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From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing /

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Basset, Hervé, Stuart, David (David Patrick) (Autor), Silber, Denise (Autor), Boutin, François (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Witney, Oxford : Chandos Publishing/Woodhead Publishing Limited, ©2012.
Colección:Chandos social media series ; 7.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a From science 2.0 to pharma 3.0 :  |b semantic search and social media in the pharmaceutical industry and STM publishing /  |c Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin. 
246 3 0 |a Semantic search and social media in the pharmaceutical industry and STM publishing 
260 |a Witney, Oxford :  |b Chandos Publishing/Woodhead Publishing Limited,  |c ©2012. 
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490 1 |a Chandos publishing social media series ;  |v 7 
504 |a Includes lists of figures and abbreviations, notes and bibliographical references at chapter ends, bibliographical references (pages 237-269), and index. 
505 0 0 |g Part 1.  |t From science 2.0 (2000-2010) ... ;  |t The web 2.0 revolution and the promise of science 2.0 /  |r David Stuart --  |t The state of science 2.0 /  |r David Stuart --  |g Part 2.  |t ... And pharma 2.0 ... ;  |t Health 2.0 and beyond /  |r Denise Silber --  |t The digital pharma industry /  |r Hervé Bassett, with contributions from  |r Paul Tunnah and  |r Andrew Spong --  |g Part 3.  |t ... to pharma 3.0 (2010- ) ;  |t The semantic search in life sciences /  |r Hervé Bassett and  |r François Boutin --  |t Enterprise 2.0 and web 3.0 /  |r Hervé Bassett --  |t The next 3.0 /  |r Hervé Bassett --  |t Conclusion. 
520 |a Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilize digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. 
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650 0 |a Online social networks. 
650 0 |a Science. 
650 0 |a Pharmaceutical industry. 
650 0 |a Editing. 
650 0 |a Publishers and publishing. 
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650 1 2 |a Social Networking 
650 2 2 |a Drug Industry 
650 2 2 |a Publishing 
650 6 |a Réseaux sociaux (Internet) 
650 6 |a Sciences. 
650 6 |a Industrie pharmaceutique. 
650 6 |a Édition. 
650 7 |a sciences (philosophy)  |2 aat 
650 7 |a publishing.  |2 aat 
650 7 |a editing.  |2 aat 
650 7 |a science (modern discipline)  |2 aat 
650 7 |a SCIENCE  |x Philosophy & Social Aspects.  |2 bisacsh 
650 7 |a Science  |2 fast 
650 7 |a Publishers and publishing  |2 fast 
650 7 |a Pharmaceutical industry  |2 fast 
650 7 |a Editing  |2 fast 
650 7 |a Online social networks  |2 fast 
700 1 |a Stuart, David  |q (David Patrick),  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjtrvCQKprvty7XGGJCb3P 
700 1 |a Silber, Denise,  |e author. 
700 1 |a Boutin, François.,  |e author. 
758 |i has work:  |a From science 2.0 to pharma 3.0 (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGqfrb7dKvtQdb8HymWvH3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Basset, Hervé.  |t From Science 2.0 To Pharma 3.0 : Semantic Search And Social Media In The Pharmaceutical Industry And Stm Publishing.  |d Burlington : Elsevier Science, ©2012  |z 9781843347095 
830 0 |a Chandos social media series ;  |v 7. 
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