From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing /

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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Basset, Hervé, Stuart, David (David Patrick) (Autor), Silber, Denise (Autor), Boutin, François (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Witney, Oxford : Chandos Publishing/Woodhead Publishing Limited, ©2012.
Colección:Chandos social media series ; 7.
Temas:
Online social networks.
Science.
Pharmaceutical industry.
Editing.
Publishers and publishing.
Science
Social Networking
Drug Industry
Publishing
Réseaux sociaux (Internet)
Sciences.
Industrie pharmaceutique.
Édition.
sciences (philosophy)
publishing.
editing.
science (modern discipline)
SCIENCE > Philosophy & Social Aspects.
Publishers and publishing
Pharmaceutical industry
Editing
Online social networks
Acceso en línea:Texto completo
Descripción
Sumario:Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilize digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.
Descripción Física:1 online resource (xvi, 276 pages) : illustrations
Bibliografía:Includes lists of figures and abbreviations, notes and bibliographical references at chapter ends, bibliographical references (pages 237-269), and index.
ISBN:9781780633756
1780633750
1306176735
9781306176736

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