Marketing Database Analytics : Transforming Data for Competitive Advantage.

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but number...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banasiewicz, Andrew D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Marketing > Databases.
Marketing > Data processing.
Database management.
Marketing > Bases de données.
Marketing > Informatique.
Bases de données > Gestion.
Database management
Marketing
Marketing > Data processing
Databases
Acceso en línea:Texto completo
Descripción
Sumario:Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification</L.
Descripción Física:1 online resource (397 pages)
ISBN:9781135125691
1135125694

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