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Corporate discourse /
Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language w...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc,
2013.
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| Colección: | Bloomsbury discourse series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments i. |
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| Descripción Física: | 1 online resource (vi, 209 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781441177537 1441177531 9781441142672 1441142673 |