Handbook of Consumer Behavior Tourism and the Internet.

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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get peopl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mills, Juline E.
Otros Autores: Law, Rob
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Tourism > Computer network resources > Handbooks, manuals, etc.
Internet marketing > Handbooks, manuals, etc.
Marketing sur Internet > Guides, manuels, etc.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Internet marketing
Tourism > Computer network resources
Handbooks and manuals
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; Preface; SECTION 1: ONLINE TRAVEL CONSUMER SEARCH BEHAVIOR; Consumer Objectives and the Amount of Search in Electronic Travel and Tourism Markets; Information Search Behavior and Tourist Characteristics: The Internet vis-à-vis Other Information Sources; Barriers to Online Booking of Scheduled Airline Tickets; The Past, Present, and Future Research of Online Information Search; SECTION 2: TRAVEL WEBSITE USER CHARACTERISTICS; Buyer Characteristics Among Users of Various Travel Intermediaries.
  • Utilitarian Value in the Internet: Differences Between Broadband and Narrowband UsersOnline Travel Planning and College Students: The Spring Break Experience; Reviewing the Profile and Behaviour of Internet Users: Research Directions and Opportunities in Tourism and Hospitality; SECTION 3: PERCEPTION AND QUALITY OF ONLINE LODGING AND TRAVEL BRANDS; Comparison of Web Service Quality Between Online Travel Agencies and Online Travel Suppliers; A Study of the Perceptions of Hong Kong Hotel Managers on the Potential Disintermediation of Travel Agencies.
  • Building E-Loyalty of Lodging Brands: Avoiding Brand ErosionSECTION 4: E-COMPLAINT BEHAVIOR; Internet Diffusion of an E-Complaint: A Content Analysis of Unsolicited Responses; Analyzing Hotel Customers' E-Complaints from an Internet Complaint Forum; E-Complaints: Lessons to Be Learned from the Service Recovery Literature; SECTION 5: WEBSITE DESIGN AND DEVELOPMENT IN TRAVEL AND TOURISM; Effects of Picture Presentations on Customers' Behavioral Intentions on the Web; Developing, Operating, and Maintaining a Travel Agency Website: Attending to E-Consumers and Internet Marketing Issues.
  • Conflicting Viewpoints on Web DesignSECTION 6: WEBSITE EVALUATION IN HOSPITALITY AND TOURISM; Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated; Exploring Bed & Breakfast Websites: A Balanced Scorecard Approach; Staying Afloat in the Tropics: Applying a Structural Equation Model Approach to Evaluating National Tourism Organization Websites in the Caribbean; Developing a Content Analysis Evaluation Approach for the Examination of Limited-Service Lodging Properties; Index.

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