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Handbook of Consumer Behavior Tourism and the Internet.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get peopl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Mills, Juline E. | |
| 245 | 1 | 0 | |a Handbook of Consumer Behavior Tourism and the Internet. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (333 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title; Copyright; Contents; Preface; SECTION 1: ONLINE TRAVEL CONSUMER SEARCH BEHAVIOR; Consumer Objectives and the Amount of Search in Electronic Travel and Tourism Markets; Information Search Behavior and Tourist Characteristics: The Internet vis-à-vis Other Information Sources; Barriers to Online Booking of Scheduled Airline Tickets; The Past, Present, and Future Research of Online Information Search; SECTION 2: TRAVEL WEBSITE USER CHARACTERISTICS; Buyer Characteristics Among Users of Various Travel Intermediaries. | |
| 505 | 8 | |a Utilitarian Value in the Internet: Differences Between Broadband and Narrowband UsersOnline Travel Planning and College Students: The Spring Break Experience; Reviewing the Profile and Behaviour of Internet Users: Research Directions and Opportunities in Tourism and Hospitality; SECTION 3: PERCEPTION AND QUALITY OF ONLINE LODGING AND TRAVEL BRANDS; Comparison of Web Service Quality Between Online Travel Agencies and Online Travel Suppliers; A Study of the Perceptions of Hong Kong Hotel Managers on the Potential Disintermediation of Travel Agencies. | |
| 505 | 8 | |a Building E-Loyalty of Lodging Brands: Avoiding Brand ErosionSECTION 4: E-COMPLAINT BEHAVIOR; Internet Diffusion of an E-Complaint: A Content Analysis of Unsolicited Responses; Analyzing Hotel Customers' E-Complaints from an Internet Complaint Forum; E-Complaints: Lessons to Be Learned from the Service Recovery Literature; SECTION 5: WEBSITE DESIGN AND DEVELOPMENT IN TRAVEL AND TOURISM; Effects of Picture Presentations on Customers' Behavioral Intentions on the Web; Developing, Operating, and Maintaining a Travel Agency Website: Attending to E-Consumers and Internet Marketing Issues. | |
| 505 | 8 | |a Conflicting Viewpoints on Web DesignSECTION 6: WEBSITE EVALUATION IN HOSPITALITY AND TOURISM; Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated; Exploring Bed & Breakfast Websites: A Balanced Scorecard Approach; Staying Afloat in the Tropics: Applying a Structural Equation Model Approach to Evaluating National Tourism Organization Websites in the Caribbean; Developing a Content Analysis Evaluation Approach for the Examination of Limited-Service Lodging Properties; Index. | |
| 520 | |a Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get people to visit my Web site???Is my Web site attracting the 'right' kind of e-consumers?? and?How do I turn browsers into buyers?? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Tourism |x Computer network resources |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Internet marketing |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing sur Internet |v Guides, manuels, etc. | |
| 650 | 7 | |a SCIENCE |x Earth Sciences |x Geography. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Parks & Campgrounds. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Tourism |x Computer network resources |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 700 | 1 | |a Law, Rob. | |
| 758 | |i has work: |a Handbook of consumer behavior, tourism, and the internet (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGGvvQ9CC4hGHJWhdy8hRC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mills, Juline E. |t Handbook of Consumer Behavior Tourism and the Internet. |d Hoboken : Taylor and Francis, ©2013 |z 9780789025999 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1272888 |z Texto completo |
| 938 | |a 123Library |b 123L |n 103992 | ||
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