Handbook of Consumer Behavior Tourism and the Internet.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get peopl...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken :
Taylor and Francis,
2013.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get people to visit my Web site???Is my Web site attracting the 'right' kind of e-consumers?? and?How do I turn browsers into buyers?? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract. |
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Descripción Física: | 1 online resource (333 pages) |
ISBN: | 9781136429125 1136429123 |