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Handbook of Consumer Behavior Tourism and the Internet.

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get peopl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mills, Juline E.
Otros Autores: Law, Rob
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get people to visit my Web site???Is my Web site attracting the 'right' kind of e-consumers?? and?How do I turn browsers into buyers?? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract.
Descripción Física:1 online resource (333 pages)
ISBN:9781136429125
1136429123