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Health communication : from theory to practice /
"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evalu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass, a Wiley Brand,
[2014]
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| Edición: | Second edition. |
| Colección: | Jossey-bass public health ;
217. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part one: Introduction to health communication. What is health communication?
- Current health communication theories and issues
- Culture and other influences on conceptions of health and illness
- Part two: Health communication approaches and action areas. Interpersonal communication
- Mass media and new media communication, and public relations
- Community mobilization and citizen engagement
- Professional medical communications
- Constituency relations and strategic partnerships in health communication
- Policy communication and public advocacy
- Part three: Planning, implementing, and evaluating a health communication intervention. Overview of the health communication planning process
- Situation and audience analysis
- Identifying communication objectives and strategies
- Designing and implementing an action plan
- Evaluating outcomes of health communication interventions
- Part four: Case studies and lessons from the field. Health communication in the united states
- Global health communication
- Appendix A: Examples of worksheets and resources on health communication planning
- Appendix B: Sample online resources on health communication.