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Health communication : from theory to practice /
"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evalu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass, a Wiley Brand,
[2014]
|
| Edición: | Second edition. |
| Colección: | Jossey-bass public health ;
217. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schiavo, Renata, |e author. | |
| 245 | 1 | 0 | |a Health communication : |b from theory to practice / |c Renata Schiavo. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey-Bass, a Wiley Brand, |c [2014] | |
| 264 | 4 | |c ©2014 | |
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| 490 | 1 | |a Jossey-bass public health ; |v 217 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part one: Introduction to health communication. What is health communication? -- Current health communication theories and issues -- Culture and other influences on conceptions of health and illness -- Part two: Health communication approaches and action areas. Interpersonal communication -- Mass media and new media communication, and public relations -- Community mobilization and citizen engagement -- Professional medical communications -- Constituency relations and strategic partnerships in health communication -- Policy communication and public advocacy -- Part three: Planning, implementing, and evaluating a health communication intervention. Overview of the health communication planning process -- Situation and audience analysis -- Identifying communication objectives and strategies -- Designing and implementing an action plan -- Evaluating outcomes of health communication interventions -- Part four: Case studies and lessons from the field. Health communication in the united states -- Global health communication -- Appendix A: Examples of worksheets and resources on health communication planning -- Appendix B: Sample online resources on health communication. | |
| 520 | |a "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- |c Provided by publisher | ||
| 588 | 0 | |a Online resource; title from resource home page (R2 Digital Library, viewed July 6, 2017). | |
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| 650 | 0 | |a Communication in medicine |z United States. | |
| 650 | 0 | |a Health promotion |z United States. | |
| 650 | 0 | |a Health planning |z United States. | |
| 650 | 0 | |a Medical care. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Health planning. | |
| 650 | 0 | |a Misinformation. | |
| 650 | 2 | |a Program Development | |
| 650 | 1 | 2 | |a Health Communication |
| 650 | 2 | 2 | |a Delivery of Health Care |
| 650 | 2 | 2 | |a Communication |
| 650 | 2 | 2 | |a Health Planning |
| 650 | 2 | |a Patient Care | |
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| 650 | 6 | |a Prestation de soins. | |
| 650 | 6 | |a Communication. | |
| 650 | 6 | |a Santé publique |x Planification. | |
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| 655 | 7 | |a dissertations. |2 aat | |
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| 758 | |i has work: |a Health communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGBb6XJyMgCmFj3Ktf4Ymq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Schiavo, Renata. |t Health communication. |b Second edition. |d San Francisco : Jossey-Bass, [2014] |z 9781118122198 |w (DLC) 2013025596 |
| 830 | 0 | |a Jossey-bass public health ; |v 217. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7103637 |z Texto completo |
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