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|a 1299712568
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|a 1118587766
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|z (OCoLC)858080532
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|a HF
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|a 659.1/0420973
|2 22
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|a UAMI
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| 100 |
1 |
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|a Pardun, Carol J.
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| 245 |
1 |
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|a Advertising and Society :
|b an Introduction.
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| 260 |
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|b Wiley,
|c 2013.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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0 |
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|a Print version record.
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0 |
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|a Intro -- Title page -- Copyright page -- Notes on Contributors -- 1: Introduction: Why Does Everyone Have an Opinion about Advertising? -- A Mirror of Society, or an Agent of Change? -- What's Different about the Second Edition? -- Ideas to Get You Thinking ... -- If You'd Like to Know More ... -- Part I: Enduring Issues -- 2: The Economic Impact of Advertising -- Why Is the Economic Impact of Advertising an Ethical Issue? What's the Controversy? -- Ideas to Get You Thinking ... -- Other Topics to Debate -- If You'd Like to Know More ... -- Argument: Advertising lowers prices for consumers
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| 505 |
8 |
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|a Advertising Increases Demand -- Advertising Is Information -- Advertising Improves Operating Efficiencies -- Conclusion -- Counterargument: Advertising makes products more expensive -- Unfair Tax or Public Good? -- Creative Destruction and the Future of Advertising and Mass Media -- 3: Advertising to Children -- Ideas to Get You Thinking ... -- Other Topics to Debate -- If You'd Like to Know More ... -- Argument: Children are smarter than we think. Let's respect them as the consumers they are! -- Counterargument: Children need more protection from advertising! -- The Commercialization of Childhood
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| 505 |
8 |
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|a Why Children Need More Protection -- Exposure to and the Effects of Advertising -- Turning a Blind Eye to Stricter Regulation and More Protection -- Calls for More Protection -- Conclusion -- 4: Political Advertising -- Ideas to Get You Thinking ... -- Other Topics to Debate -- If You'd Like to Know More ... -- Argument: What's so positive about negative advertising? -- Counterargument: Why negative political advertising is bad advertising -- 5: Tobacco Advertising -- Ideas to Get You Thinking ... -- Other Topics to Debate -- If You'd Like to Know More ...
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| 505 |
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|a Argument: The strong First Amendment right to promote lawful products -- Counterargument: Rationales for the regulation of tobacco advertising and promotion -- Tobacco Is a Highly Distinctive Product -- "Starters" and "Pre-Quitters": Two Key Typologies of Cigarette Consumers -- The Importance of Communicating Image/Lifestyle and Minimal Information -- Shifts in Tobacco Industry Promotional Spending -- Product Category Growth -- The WHO FCTC -- Summary and Conclusions -- 6: Alcohol Advertising -- Ideas to Get You Thinking ... -- Other Topics to Debate -- If You'd Like to Know More ...
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| 505 |
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|a Argument: Not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies -- The Central Hudson Test: Balancing Benefits and Costs -- Econometric Studies: Proof That Bans Don't Accomplish Much -- Survey Studies: Inconsistent and Faulty Research -- Publication and Dissemination Biases in Survey Research -- Brand Advertising Affects Alcohol Brands, and Not Market Demand -- Counterargument: Abandonment of alcohol advertising regulation carries a high social cost -- How Did We Get Here? -- Underage Drinking -- But Can We Blame Alcohol Advertising for Youth Drinking?
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 655 |
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0 |
|a Electronic books.
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| 758 |
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|i has work:
|a Advertising and society (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG79mXw33VhYXPYP8thtmm
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|z 9781299712560
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7103830
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL7103830
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|a Coutts Information Services
|b COUT
|n 25794677
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis25794677
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| 994 |
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|a 92
|b IZTAP
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