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Understanding Intercultural Communication : Negotiating a Grammar of Culture.
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Taylor & Francis,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Contents by concept
- List of figures and tables
- Preface
- Acknowledgements
- 1. The grammar of culture
- Particular social and political structures
- Underlying universal cultural processes
- Particular cultural products
- Cultural negotiation
- How the grammar is used throughout the book
- Categories of cultural action
- Summary
- Further reference
- 2. Cultural practices
- Foreigners and newcomers
- Examples and factors
- How to behave
- Anna visiting Beatrice's family
- Being successful
- Global trajectory
- Dealing with being Othered
- Dima and Christoff: future in-laws
- Dima and Christoff: the issue with Facebook
- Misunderstanding and Othering
- Negative understanding: prejudice and easy answers
- The problem with 'values'
- Seductive statements about culture
- Positive understanding: appreciating complexity
- Working things out
- Summary
- Notes
- Further reference
- 3. Investigating culture
- Approaching the unfamiliar and foreign
- Against understanding
- In favour of understanding
- Francisca, Gita and Hande: looking for an intercultural methodology
- A critical qualitative approach
- The problem with stereotypes and a top-down approach
- Making the familiar strange and putting aside easy answers
- Ivonne preparing to go abroad
- Unresolved issues
- Opening up to complexity
- Ivonne, Jung and Lan: using previous experience
- Asking ethnographic questions
- Ivonne and Lan: complex views about eating
- Ethnographic narrative writing
- Guidelines for writing an ethnographic narrative
- Summary
- Notes
- Further reference
- 4. Constructing culture
- The constant process of forming culture
- Abi and Tomos making a cultural event
- Collaboration in small culture formation
- Cultural travel and building.
- Routinisation
- Rituals
- Engineering conformity in the workplace
- Reification
- Dualities
- Self and Other
- Idealisation and demonisation
- Small culture formation on the run
- Cultural travel
- What we imagine
- Summary
- Notes
- Further reference
- 5. Dialogue with structure
- Rumour vs. observation
- How this works with Protestantism
- The case of Confucianism
- Jenna and Malee: critical thinking
- Essentialism
- Jenna, Bekka and Malee: the problem with 'Westernisation
- Loss or development
- Modernisation and globalisation
- Cultural traps
- Creative cultural behaviour
- Duality
- Summary
- Note
- Further reference
- 6. Historical narratives
- Ivonne, Chung and Ning: simple things about food
- Invention
- Stefan, Alicia and Roxana: 'it's what you wear'
- Kay and Pushpa: sociological blindness
- Types and solutions
- Alicia: critical reading
- Taking stock
- Orientalism
- Summary
- Notes
- Further reference
- 7. Discourses of culture
- Discourses
- Gains, losses and power
- Agency and control
- Discourses as social constructions
- Ramla, Ed and Jonathan: sticking to principles
- Projecting strong essentialist statements
- Nada, Jahan and Osama: getting it wrong?
- Suspicion towards well-wishing
- Cultural resistance
- The objectivist myth
- A discourse of science
- Nada, Osama, Theobald and Jahan: 'shall we share our cultures?'
- Festivals and food
- Managing and undoing discourses
- Summary
- Notes
- Further reference
- 8. Prejudice
- Cultural prejudice and race
- Innocent beginnings
- Martha and Katya: meeting behaviour
- Francisca, Hande and Gita: missing home, belief and disbelief
- Polarisation
- Ambivalence and struggle
- Alicia, Stefan and banter
- Summary
- Notes
- Further reference
- 9. Cultural travel and innovation
- John abroad: politeness and space.
- Cultural change
- Wary of relativism
- Safa and her friends: cherries, paying and serving
- What works
- Contestation, acceptance and rejection
- Safa: 'when are you going back?'
- Cultural belief and disbelief
- Achieving intercultural communication
- Summary
- Notes
- Further reference
- 10. Epilogue: theoretical perspective
- The grammar and small cultures
- Dealing with national culture
- The need to account for social action
- Representing a bottom-up reality
- Learning from the margins
- The potential for crossing intercultural lines
- Cultural realism
- Glossary
- References
- Index.