Marketing to millennials : reach the largest and most influential generation of consumers ever /

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"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $2 00 billion, and their...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fromm, Jeff
Other Authors: Garton, Christie
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, American Management Association, [2013]
Subjects:
Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Génération Internet > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Target marketing
Young adult consumers > Attitudes
Online Access:Texto completo
Texto completo
Table of Contents:
  • Who are they?
  • The new rules of marketing to Millennials
  • Engage these early adopters of new technologies
  • Build a listening and participation strategy
  • Make them look good among their peers
  • Design a sense of fun and adventure
  • Don't give them a reason to cheat on you.

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