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Creativity and advertising : affect, events and process /
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon :
Routledge,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McStay, Andrew, |d 1975- |1 https://id.oclc.org/worldcat/entity/E39PCjDqMhmDb8Gb9Fc3qXTtjC | |
| 245 | 1 | 0 | |a Creativity and advertising : |b affect, events and process / |c Andrew McStay. |
| 260 | |a Abingdon, Oxon : |b Routledge, |c 2013. | ||
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| 504 | |a Includes bibliographical references. | ||
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| 505 | 0 | |a Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion. | |
| 505 | 8 | |a 7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index. | |
| 520 | |a Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Creative ability. | |
| 650 | 2 | |a Creativity | |
| 650 | 6 | |a Créativité. | |
| 650 | 7 | |a creativity. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Creative ability |2 fast | |
| 758 | |i has work: |a Creativity and advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHtbYyhjTFG9GXQT7ttKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McStay, Andrew, 1975- |t Creativity and advertising. |d Abingdon, Oxon : Routledge, 2013 |z 9780415519540 |w (DLC) 2012048477 |w (OCoLC)826658847 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1221453 |z Texto completo |
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