Airport marketing /

Extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Halpern, Nigel
Otros Autores: Graham, Anne, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2013.
Temas:
Airports > Economic aspects.
Airports > Management.
Aeronautics, Commercial > Economic aspects.
Aéroports > Gestion.
Transports aériens > Aspect économique.
TECHNOLOGY & ENGINEERING > Aeronautics & Astronautics.
TRANSPORTATION > Aviation > Commercial.
Aeronautics, Commercial > Economic aspects
Airports > Economic aspects
Airports > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • The airport marketing environment
  • The market for airport services
  • Airport marketing research
  • Airport marketing planning
  • The airport product
  • Airport pricing
  • Promotion of airports
  • Airport distribution.

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