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Airport marketing /
Extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Halpern, Nigel. | |
| 245 | 1 | 0 | |a Airport marketing / |c Nigel Halpern, Anne Graham. |
| 260 | |a New York : |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers. | ||
| 520 | |a In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggres. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Airports |x Economic aspects. | |
| 650 | 0 | |a Airports |x Management. | |
| 650 | 0 | |a Aeronautics, Commercial |x Economic aspects. | |
| 650 | 6 | |a Aéroports |x Gestion. | |
| 650 | 6 | |a Transports aériens |x Aspect économique. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Aeronautics & Astronautics. |2 bisacsh | |
| 650 | 7 | |a TRANSPORTATION |x Aviation |x Commercial. |2 bisacsh | |
| 650 | 7 | |a Aeronautics, Commercial |x Economic aspects |2 fast | |
| 650 | 7 | |a Airports |x Economic aspects |2 fast | |
| 650 | 7 | |a Airports |x Management |2 fast | |
| 700 | 1 | |a Graham, Anne, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PCjFcbBPqCVqRRv6fP8G8md | |
| 758 | |i has work: |a Airport marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3gWpPFQ8RyQXgqv98pwqP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Halpern, Nigel. |t Airport marketing. |d New York : Routledge, 2013 |z 9780415529389 |w (DLC) 2012046166 |w (OCoLC)783167637 |
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