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How to Write Successful Fundraising Appeals.
At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Warwick, Mal. | |
| 245 | 1 | 0 | |a How to Write Successful Fundraising Appeals. |
| 250 | |a 3rd ed. | ||
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (384 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audience or medium, produces the desired result. In addition to Mal's accessible, conversational style, one of the book's primary strengths is its numerous examples, techniques and approaches based on his three decades of experience. These tools guide readers step-by-step, appeal by appeal, through. | ||
| 505 | 0 | |a Free Professional Content; How to Write Successful Fundraising Appeals; Copyright; Contents; Preface to the Third Edition; About the Author; Introduction: Why You Should Read This Book; From Fundraising Letter to Fundraising Package; Why You Can Learn from the Examples-Even Though Your Organization Is Different; Part One: Motivating Your Audience; 1: Why People Respond to Fundraising Appeals; People Send Money Because You Ask Them to; People Send Money Because They Have Money Available to Give Away; People Send Money Because They're in the Habit of Sending Money. | |
| 505 | 8 | |a People Send Money Because They Support Organizations Like YoursPeople Send Money Because Their Gifts Will Make a Difference; People Send Money Because Gifts Will Accomplish Something Right Now; People Send Money Because You Recognize Them for Their Gifts; People Send Money Because You Give Them Something Tangible in Return; People Send Money Because You Enable Them to ""Do Something"" about a Critical Problem, if Only to Protest or Take a Stand; People Send Money Because You Give Them a Chance to Associate with a Famous or Worthy Person. | |
| 505 | 8 | |a People Send Money Because You Allow Them to Get Back at the Corrupt or the UnjustPeople Send Money Because You Give Them the Opportunity to ""Belong""-as a Member, Friend, or Supporter-and Thus You Help Them Fight Loneliness; People Send Money Because You Enable Them to Offer Their Opinions; People Send Money Because You Provide Them with Access to Inside Information; People Send Money Because You Help Them Learn about a Complex and Interesting Problem or Issue; People Send Money Because You Help Them Preserve Their Worldview by Validating Cherished Values and Beliefs. | |
| 505 | 8 | |a People Send Money Because You Allow Them to Gain Personal Connections with Other Individuals Who Are Passionately Involved in Some Meaningful Dimension of LifePeople Send Money Because You Give Them the Chance to Release Emotional Tension Caused by a Life-threatening Situation, a Critical Emergency, or an Ethical Dilemma; People Send Money Because They Are Afraid; People Send Money Because You Allow Them to Relieve Their Guilt about an Ethical, Political, or Personal Transgression, Whether Real or Imagined; People Send Money Because You Give Them Tax Benefits. | |
| 505 | 8 | |a People Send Money Because They Feel It's Their DutyPeople Send Money Because They Believe It's a Blessing to Do so; People Send Money Because They Want to Give Something Back -- People Send Money Because You Offer Them a Choice of Specific Programs or Projects; 2: How a Fundraising Appeal Is Like a Personal Visit; What Happens in a Personal Fundraising Visit?; How People Decide Whether to Open Fundraising Letters; How a Fundraising Letter Is Like a Face-to-Face Dialogue; Answering Your Reader's Questions Before They're Even Asked; The Four Waves of Rejection; Wave One; Wave Two; Wave Three. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Direct-mail fund raising. | |
| 650 | 0 | |a Nonprofit organizations |x Finance. | |
| 650 | 6 | |a Collecte de fonds par la poste. | |
| 650 | 6 | |a Associations sans but lucratif |x Finances. | |
| 650 | 7 | |a Direct-mail fund raising |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Finance |2 fast | |
| 758 | |i has work: |a How to write successful fundraising letters (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGm8vHj4qkxt764bC3Q7Dy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Warwick, Mal. |t How to Write Successful Fundraising Appeals. |d Hoboken : Wiley, ©2013 |z 9781118543665 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1204916 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25572216 | ||
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| 938 | |a EBL - Ebook Library |b EBLB |n EBL1204916 | ||
| 994 | |a 92 |b IZTAP | ||