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Storytelling in management practice : dynamics and implications /
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge, Taylor & Francis Group,
2013.
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| Colección: | Management, organizations and society (London, England) ;
23. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Introduction
- 2. Storytelling in management practice : definitions, rhetoric, assumptions
- 3. Theoretical foundations and conceptualizations of storytelling in management practice
- 4. Storytelling at the macro level : constructing the organization
- 5. Storytelling at the meso level : sensemaking in organizations
- 6. Storytelling at the micro level : weaving and weakening the organization's social fabric
- 7. Dynamics of storytelling in management practice
- 8. Conclusion.