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Storytelling in management practice : dynamics and implications /
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge, Taylor & Francis Group,
2013.
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| Colección: | Management, organizations and society (London, England) ;
23. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication. This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelli. |
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| Descripción Física: | 1 online resource (viii, 183 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 170-179) and index. |
| ISBN: | 1299641172 9781299641174 9780203079584 0203079582 9781136160905 1136160906 9781136160851 113616085X 9781136160899 1136160892 9780415644334 041564433X |