Handbook of social media management : value chain and business models in changing media markets /

"Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Friedrichsen, Mike, Mühl-Benninghaus, Wolfgang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg ; New York : Springer, ©2013.
Colección:Media business and innovation.
Temas:
Mass media and business > Handbooks, manuals, etc.
Social media > Handbooks, manuals, etc.
Public relations > Management > Handbooks, manuals, etc.
Media literacy.
Médias et affaires > Guides, manuels, etc.
Médias sociaux > Guides, manuels, etc.
Relations publiques > Gestion > Guides, manuels, etc.
Éducation aux médias.
BUSINESS & ECONOMICS > Public Relations.
Science économique.
Affaires.
Media literacy
Mass media and business
Public relations > Management
Social media
Communication Studies.
Economics/Management Science.
Marketing.
Media Management.
Media Research.
Public Relations.
Handbook
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
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Internet

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