New perspectives on consumer culture theory and research /

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In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially des...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zahradka, Pavel, Sedlakova, Renata
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle Upon Tyne, UK : Cambridge Scholars Pub., 2012.
Temas:
Consumers > Research > Congresses.
Consumer behavior > Social aspects > Congresses.
Consumption (Economics) > Social aspects.
Consommateurs > Recherche > Congrès.
Consommateurs > Comportement > Aspect social > Congrès.
Consumerism.
Advertising & society.
Market research.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior > Social aspects
Consumers > Research
Consumption (Economics) > Social aspects
Congress
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Table of contents; list of illustrations; list of tables; acknowledgements; introduction; part i; understanding the meaning of consumption in everyday lives of "mainstream" youth in the czech republic; sustainability and the "urban peasant"; multiplexes as the limes of "global hollywood"; part ii; a strategic approach to customer orientation; mass intelligence and the commoditized reader; grey is gorgeous; life satisfaction; part iii; beyond consumerism; the historicity of brands; critical marketing, consumption studies and political economic analysis; subversive use of things; contributors.

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