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New perspectives on consumer culture theory and research /

In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially des...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zahradka, Pavel, Sedlakova, Renata
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle Upon Tyne, UK : Cambridge Scholars Pub., 2012.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a New perspectives on consumer culture theory and research /  |c editors, Pavel Zahradka and Renata Sedlakova. 
260 |a Newcastle Upon Tyne, UK :  |b Cambridge Scholars Pub.,  |c 2012. 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Table of contents; list of illustrations; list of tables; acknowledgements; introduction; part i; understanding the meaning of consumption in everyday lives of "mainstream" youth in the czech republic; sustainability and the "urban peasant"; multiplexes as the limes of "global hollywood"; part ii; a strategic approach to customer orientation; mass intelligence and the commoditized reader; grey is gorgeous; life satisfaction; part iii; beyond consumerism; the historicity of brands; critical marketing, consumption studies and political economic analysis; subversive use of things; contributors. 
520 |a In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially destructive phenomenon and one of the main causes of problems in contemporary society. This impression has prevented them from scrutinizing the symbolic dimension of consumption and led them to a crit ... 
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546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Consumers  |x Research  |v Congresses. 
650 0 |a Consumer behavior  |x Social aspects  |v Congresses. 
650 0 |a Consumption (Economics)  |x Social aspects. 
650 6 |a Consommateurs  |x Recherche  |v Congrès. 
650 6 |a Consommateurs  |x Comportement  |x Aspect social  |v Congrès. 
650 7 |a Consumerism.  |2 bicssc 
650 7 |a Advertising & society.  |2 bicssc 
650 7 |a Market research.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Consumer behavior  |x Social aspects  |2 fast 
650 7 |a Consumers  |x Research  |2 fast 
650 7 |a Consumption (Economics)  |x Social aspects  |2 fast 
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655 7 |a proceedings (reports)  |2 aat 
655 7 |a Conference papers and proceedings  |2 fast 
655 7 |a Conference papers and proceedings.  |2 lcgft 
655 7 |a Actes de congrès.  |2 rvmgf 
700 1 |a Zahradka, Pavel. 
700 1 |a Sedlakova, Renata. 
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