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|a UAMI
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|a New perspectives on consumer culture theory and research /
|c editors, Pavel Zahradka and Renata Sedlakova.
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|a Newcastle Upon Tyne, UK :
|b Cambridge Scholars Pub.,
|c 2012.
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|a 1 online resource (vi, 261 pages) :
|b illustrations
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|a Includes bibliographical references and index.
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|a Table of contents; list of illustrations; list of tables; acknowledgements; introduction; part i; understanding the meaning of consumption in everyday lives of "mainstream" youth in the czech republic; sustainability and the "urban peasant"; multiplexes as the limes of "global hollywood"; part ii; a strategic approach to customer orientation; mass intelligence and the commoditized reader; grey is gorgeous; life satisfaction; part iii; beyond consumerism; the historicity of brands; critical marketing, consumption studies and political economic analysis; subversive use of things; contributors.
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|a In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially destructive phenomenon and one of the main causes of problems in contemporary society. This impression has prevented them from scrutinizing the symbolic dimension of consumption and led them to a crit ...
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|a Legal Deposit;
|c Only available on premises controlled by the deposit library and to one user at any one time;
|e The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
|5 WlAbNL
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|a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
|5 WlAbNL
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|a English.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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|a Consumers
|x Research
|v Congresses.
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|a Consumer behavior
|x Social aspects
|v Congresses.
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|a Consumption (Economics)
|x Social aspects.
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|a Consommateurs
|x Recherche
|v Congrès.
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|a Consommateurs
|x Comportement
|x Aspect social
|v Congrès.
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|a Consumerism.
|2 bicssc
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|a Advertising & society.
|2 bicssc
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|a Market research.
|2 bicssc
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|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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|a Consumer behavior
|x Social aspects
|2 fast
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|a Consumers
|x Research
|2 fast
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|a Consumption (Economics)
|x Social aspects
|2 fast
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|a Congress
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|a proceedings (reports)
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|a Conference papers and proceedings
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|a Conference papers and proceedings.
|2 lcgft
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|a Actes de congrès.
|2 rvmgf
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|a Zahradka, Pavel.
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|a Sedlakova, Renata.
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|i has work:
|a New perspectives on consumer culture theory and research (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFvQMYwrJXrPKcqQxdhBvb
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|a Zahradka, Pavel.
|t New Perspectives on Consumer Culture Theory and Research.
|d Newcastle upon Tyne : Cambridge Scholars Publishing, ©2012
|z 9781443841573
|
856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1133085
|z Texto completo
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