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La publicidad comportamental online /

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La publicidad comportamental (Online Behavioural Advertising) es una nueva modalidad publicitaria basada en el comportamiento de los usuarios. Su funcionamiento se basa en un rastreo temporal de la navegación por internet a través de tracking cookies para, posteriormente, segmentar los perfiles de...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Pérez Bes, Francisco
Formato:	Electrónico eBook
Idioma:	Español
Publicado:	Barcelona : Editorial UOC, 2012.
Temas:	Corporations > Public relations. Sociétés > Relations publiques. Corporations > Public relations Libros electronicos.
Acceso en línea:	Texto completo

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