Qualitative marketing research /

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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Carson, David, 1947- (Autor), Gilmore, Audrey (Autor), Perry, Chad (Autor), Grønhaug, Kjell (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : SAGE, 2001.
Temas:
Qualitative research.
Marketing research.
Recherche qualitative.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Qualitative research
Marketing
Marktforschung
Marktonderzoek.
Kwalitatieve methoden.
Acceso en línea:Texto completo

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