Cargando…
Public relations and communication management : current trends and emerging topics /
"Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional public...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig
- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig
- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig
- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy
- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright
- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung
- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni
- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson
- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield
- Power and influence in public relations / Bruce Berger & Bryan Reber
- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano
- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta
- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen
- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele
- Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic
- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti
- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass
- The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg
- The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari
- The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams
- The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu.