The management of international tourism /

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Witt, Stephen F.
Otros Autores: Brooke, Michael Z., Buckley, Peter J., 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2013.
Colección:Routledge library editions. Tourism ; v. 5.
Temas:
Tourism > Management.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism > Management
Management
Tourismus
Toerisme.
Management.
Internationalisatie.
gestion d'entreprise > tourisme.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The environment of international tourism
  • The international tourism industry
  • Tourism demand
  • Methods of operation
  • The international marketing of tourism
  • Finance & control
  • Organization & staffing
  • Research & innovation
  • Corporate strategies
  • The future.

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