Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales /

Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: France, Charles E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Colección:2013 digital library.
Marketing strategy collection.
Temas:
Small business marketing.
Industrial marketing.
Marketing industriel.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Industrial marketing
Small business marketing
B2B sales
B2B marketing
B2B strategy
B2B customer
product, and market development
B2B small business
B2B strategic planning
B2B sales planning
B2B marketing research
B2B new product development
B2B growth planning
B2B marketing and sales
manufacturing marketing and sales
manufacturing marketing strategy
manufacturing growth strategy
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Foreword
  • 1. Necessary and sufficient conditions for increasing sales and profit
  • 2. Getting down to basics
  • 3. Customer analysis to improve the top and bottom
  • 4. Quotation analysis to improve competitiveness
  • 5. Using customer feedback to inform strategy
  • 6. Product analysis and product management
  • 7. New product development
  • 8. Marketing research and competitor information
  • 9. Crafting goals, objectives, and strategies from the bottom up
  • 10. Sales management
  • 11. Advertising and promotion
  • 12. Conclusion
  • Notes
  • References
  • Index.

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