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The passion conversation : understanding, sparking, and sustaining word of mouth marketing /

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Robbin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2013]
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 196-197) and index.
ISBN:9781118768365
1118768361
9781118767948
1118767942
9781118768303
1118768302