Improving the visibility and use of digital repositories through SEO /

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Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Arlitsch, Kenning
Otros Autores: OBrien, Patrick S., 1963-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Colección:LITA guides.
Temas:
Library Web sites > Design.
Library Web sites > Statistical methods.
Web search engines.
Electronic information resources > Management.
Digital libraries.
Institutional repositories.
Libraries and the Internet.
Libraries, Digital
Sites Web de bibliothèques > Méthodes statistiques.
Moteurs de recherche sur Internet.
Sources d'information électroniques > Gestion.
Bibliothèques virtuelles.
Dépôts institutionnels.
Bibliothèques et Internet.
COMPUTERS > Web > Site Directories.
Digital libraries
Institutional repositories
Libraries and the Internet
Library Web sites > Design
Web search engines
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is SEO and why is it important to libraries?
  • Improving your library's SEO efforts
  • How Internet search engine indexing works
  • Setting your SEO baselines
  • What is your search engine-indexing ratio and how can you improve it?
  • Targeting your audience
  • Google scholar and institutional repositories
  • Measuring success.

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