A/B testing : the most powerful way to turn clicks into customers /

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BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Siroker, Dan
Otros Autores: Koomen, Pete, 1982-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Organizational effectiveness.
Multimedia systems > Social aspects.
Application software > Testing.
Efficacité organisationnelle.
Multimédia > Aspect social.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Betriebswirtschaft.
Research.
Application software > Testing
Multimedia systems > Social aspects
Organizational effectiveness
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • How A/B testing helped win the White House
  • twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements.

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