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Promotional Culture and Convergence : Markets, Methods, Media.

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Powell, Helen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Acceso en línea:Texto completo
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Publicado 2013
Texto completo
Electrónico eBook