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Expanding the Donor Base in Higher Education : Engaging Non-Traditional Donors.
Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, includ...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Drezner, Noah D. | |
| 245 | 1 | 0 | |a Expanding the Donor Base in Higher Education : |b Engaging Non-Traditional Donors. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (225 pages) | ||
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| 520 | |a Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited boo. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Radical minorities -- section 2. Other alumni constituencies -- section 3. On-campus constituencies and future donors. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Educational fund raising |z United States. | |
| 650 | 0 | |a College benefactors |z United States. | |
| 650 | 6 | |a Éducation |x Collecte de fonds |z États-Unis. | |
| 650 | 7 | |a EDUCATION / General. |2 bisacsh | |
| 650 | 7 | |a EDUCATION / Aims & Objectives. |2 bisacsh | |
| 650 | 7 | |a EDUCATION / Higher. |2 bisacsh | |
| 650 | 7 | |a College benefactors |2 fast | |
| 650 | 7 | |a Educational fund raising |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Drezner, Noah D. |t Expanding the Donor Base in Higher Education : Engaging Non-Traditional Donors. |d Hoboken : Taylor and Francis, ©2013 |z 9780415533980 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1172892 |z Texto completo |
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